Virgin Mobile has further enhanced its handset portfolio by launching vDesire. The slim vDesire measures 11.5 mm, has chrome finish and claims to have 1000 SMS storage capability.
The phone supports a large internal phonebook with 500 X 5 entries and comes with 65K color screen, FM radio, stereo headset, speaker phone, prepaid connection and lifetime validity at a price point of just Rs 1,699. The handset also allows user’s one-touch access to vbytes, Virgin Mobile's data portal, from where they can download wallpapers, ring tones and games.
Delighted to announce the vDesire phone in India, Deval Parikh, Chief Officer, Handsets, VAS & Procurement, Virgin Mobile India said, "Constant access to social circles is a top priority for youth consumers. The need for style and instant communication has hit the younger generation like never before and SMSing has become an integral part of their lifestyle today. Keeping this in mind, we have introduced the vDesire phone that comes with a harmonious blend of style and features at a price that no other phone offers in this space".
The company which targets the youth segment has claims to have given its handsets a blend of style and features. This includes introduction of a few bundled offers such as vKewl, vBling, vSleek, vTrendy and vSwing.
vKewl has features like video recording, 1.3 megapixel camera, MP3 player, FM radio and is loaded with MMS, speakers and headset and is priced at Rs 3,499.
vBling offers a mirror finished, dual screen, clam shell handset bundled with lifetime validity and a prepaid connection at Rs 2,199 whereas vSleek is an ultra slim phone priced at Rs 3,299 bundled with lifetime validity and a starter user kit.
The colour screen vTrendy is priced at Rs 1,499.
Thursday, December 18, 2008
Tuesday, December 9, 2008
Virgin Mobile Unveils vKewl Phone In India
Virgin Mobile surely deserves lots of congratulations for expanding its range of mobile phones, with the launching of its latest addition ‘vKewl’ in the Indian market.
Targeting youth, vKewl comes packed with a 1.3 megapixel camera having video recording capability, an MP3 player, FM radio, MMS, speakers and headsets.
The CDMA-capable phone features vBytes and WAP connection, 1.8-inch display screen with resolution of 176 x 220 pixels , 256 MB flash memory together with 64 MB SRAM.
Mr. M A Madhusudan, Chief Executive Officer, Virgin Mobile India, said, “Mobile phone is a lifestyle device for youth and has become an extension of their personality and entertainment requirements. Keeping this in mind, we have now made facilities such as video recording and 1.3 mega pixel camera more affordable for youth so that they can capture and share impromptu moments spent with their friends and family without hurting their pockets.”
“According to reports, there will be over 50mn new youth subscribers added over the next 3 years in India and we expect to take a good share of this incremental market,” Mr. Madhusudan added.
Moreover, the phone also has a video player, MicroSD card support, a 262K color screen and WAP and MMS support.
It carries lifetime incoming validity and a prepaid connection.
The Virgin ‘vKewl’ is available at just Rs 3,499 in India.
Tuesday, October 14, 2008
Virgin comes with an STD revolution
NEW DELH,INDIA: Virgin Mobile, India's first nationwide youth focussed mobile service, today announced its new 50 paise STD Local tariff for the prepaid segment.
Customers can now call any number (mobile or landline) across networks, across India at only 50 paise per minute after the initial three minutes of the day.
"Youth are high users of mobile services. This offer will meet their behavioural needs by providing a value proposition on long distance calling," said M A Madhusudan, CEO of Virgin Mobile India.
"This new tariff enjoys special significance given the fact that urban youth have a strong need for STD which comprises around 25 per cent of their outgoing usage but importantly their spends on STD are as high as 50 per cent."
All new customers can avail this new tariff with a new Virgin Mobile connection on purchase of a starter kit priced at Rs 99. Existing subscribers, who wish to migrate to this plan, can also do so.
"Our strategy has been to offer vigour and flexibility that meets the unique needs of urban youth. We launched in India with the 'Get Paid for Incoming' offer and with the launch of New 50 paise STD Local tariff, we are delighted to set yet another benchmark in the telecom industry in less than a year," Madhusudan added.
According to him, this tariff is first of its kind offer in the country and is part of the company's effort to put end to distances across geographies in India.
Comparing to industry he said: "Against the industry norm of providing STD at the rate of Rs 1 per minute at an additional monthly commitment, this new offer will provide the lowest all India STD base tariff offer at the rate of 50 paise per minute with no extra cost or purchase of a pack – a value proposition no other mobile service offers in India currently".
As per Virgin Mobile estimates, commitment to STD packs is not a regular affair for the youth. The new 50 paise STD Local is aimed at targeting this latent need of the youth by giving them the benefit of lowest STD base rates apart from benefits for local calling at no extra cost.
Customers can now call any number (mobile or landline) across networks, across India at only 50 paise per minute after the initial three minutes of the day.
"Youth are high users of mobile services. This offer will meet their behavioural needs by providing a value proposition on long distance calling," said M A Madhusudan, CEO of Virgin Mobile India.
"This new tariff enjoys special significance given the fact that urban youth have a strong need for STD which comprises around 25 per cent of their outgoing usage but importantly their spends on STD are as high as 50 per cent."
All new customers can avail this new tariff with a new Virgin Mobile connection on purchase of a starter kit priced at Rs 99. Existing subscribers, who wish to migrate to this plan, can also do so.
"Our strategy has been to offer vigour and flexibility that meets the unique needs of urban youth. We launched in India with the 'Get Paid for Incoming' offer and with the launch of New 50 paise STD Local tariff, we are delighted to set yet another benchmark in the telecom industry in less than a year," Madhusudan added.
According to him, this tariff is first of its kind offer in the country and is part of the company's effort to put end to distances across geographies in India.
Comparing to industry he said: "Against the industry norm of providing STD at the rate of Rs 1 per minute at an additional monthly commitment, this new offer will provide the lowest all India STD base tariff offer at the rate of 50 paise per minute with no extra cost or purchase of a pack – a value proposition no other mobile service offers in India currently".
As per Virgin Mobile estimates, commitment to STD packs is not a regular affair for the youth. The new 50 paise STD Local is aimed at targeting this latent need of the youth by giving them the benefit of lowest STD base rates apart from benefits for local calling at no extra cost.
Tuesday, September 9, 2008
Virgin Mobile India Announces Online Shopping Facility
Virgin Mobile India has announced that customers can now buy Virgin Mobile branded products and services online. Customers taking advantage of online shopping will also be offered additional talk time, extra messages as well as other freebies.
Speaking on the launch of their online platform, M. A. Madhusudan, Chief Executive Officer, Virgin Mobile India said, “We are confident that we will receive a positive response on this initiative and are hopeful of acquiring a significant portion of our customer base through our online channel over the next two years.”
For the delivery of the ordered products Virgin Mobile has tied up with Blue Dart.
Process to purchase products online:
Customers would need to visit the Virgin Mobile website (www.virginmobile.in) and select the handset, plan, their free gift and number of their choice
Fill an online application (CAF) form and facilitate the payment by a debit card or credit card
Post the transaction, handsets will be delivered to the customer within 24 - 48 hours and the requisite documents for proof of identity will be collected in person
The connection will get activated post verification
Customers can now log on to virginmobile.in for purchasing Virgin Mobile products and services online.
Speaking on the launch of their online platform, M. A. Madhusudan, Chief Executive Officer, Virgin Mobile India said, “We are confident that we will receive a positive response on this initiative and are hopeful of acquiring a significant portion of our customer base through our online channel over the next two years.”
For the delivery of the ordered products Virgin Mobile has tied up with Blue Dart.
Process to purchase products online:
Customers can now log on to virginmobile.in for purchasing Virgin Mobile products and services online.
Monday, September 8, 2008
Virgin Mobile goes online
Richard Branson promoted Virgin Mobile today made all its services including handsets, plans and recharge coupons available online so that customers can get the services without visiting company's sales stores.
The company which has a franchisee tie-up with Tata Teleservices mainly targets Indian youth. The new initiative aims at reaching them who spend a significant chunk of their time online, a company statement said.
"With 44 per cent of the total internet population in India within the age group of 19 to 24 years, it is logical for us to extend our presence to the online space and offer our customers the convenience and comfort of buying Virgin Mobile connection at the click of a button," said Virgin Mobile India's CEO M A Madhusudan.
The company has tied up with Blue Dart to home deliver the phones at the customer's door step. It has also tied up with BillDesk for payment authorisation.
The company also plans to come out with product bundled offers, facility of gifting a phone to friend/family and an option to recharge/top-up online.
The company which has a franchisee tie-up with Tata Teleservices mainly targets Indian youth. The new initiative aims at reaching them who spend a significant chunk of their time online, a company statement said.
"With 44 per cent of the total internet population in India within the age group of 19 to 24 years, it is logical for us to extend our presence to the online space and offer our customers the convenience and comfort of buying Virgin Mobile connection at the click of a button," said Virgin Mobile India's CEO M A Madhusudan.
The company has tied up with Blue Dart to home deliver the phones at the customer's door step. It has also tied up with BillDesk for payment authorisation.
The company also plans to come out with product bundled offers, facility of gifting a phone to friend/family and an option to recharge/top-up online.
Thursday, September 4, 2008
Virgin to expand in India
Virgin Mobile India, a 50: 50 joint venture between Tata Teleservices and the UK-based Virgin group, which provides mobile services on the CDMA platform, will continue its focus on the youth segment and will add 150 more cities in its distribution network in the next three months.
"During the last five months we have reached 60 top cities and we will be adding another 150 cities in the next three months," said Mr M.A. Madhusudan, CEO, Virgin Mobile.
The company’s strategy is to address the youth segment with different services and differentiate the brand in the crowded market place.
"It’s early days, but customers have endorsed our services. Over 40 per cent of subscriptions are coming through referrals from our existing customers," he said.
Virgin estimates that there would be over 50 million new youth subscribers added over the next three years and the company expects to take a 10 per cent share of this incremental market, reaching a subscriber base of 5 million by 2010. Of this, the company expects 60 per cent subscription form the top cities.
The five-month-old company is growing at 40 per cent, and claims to have 30 per cent higher average revenue per user than the industry average.
Virgin Mobile is currently offering pre-paid service only. The company is likely to introduce post-paid services shortly.
"During the last five months we have reached 60 top cities and we will be adding another 150 cities in the next three months," said Mr M.A. Madhusudan, CEO, Virgin Mobile.
The company’s strategy is to address the youth segment with different services and differentiate the brand in the crowded market place.
"It’s early days, but customers have endorsed our services. Over 40 per cent of subscriptions are coming through referrals from our existing customers," he said.
Virgin estimates that there would be over 50 million new youth subscribers added over the next three years and the company expects to take a 10 per cent share of this incremental market, reaching a subscriber base of 5 million by 2010. Of this, the company expects 60 per cent subscription form the top cities.
The five-month-old company is growing at 40 per cent, and claims to have 30 per cent higher average revenue per user than the industry average.
Virgin Mobile is currently offering pre-paid service only. The company is likely to introduce post-paid services shortly.
Monday, September 1, 2008
MTNL inks CDMA deal with IOL Netcom
Following in the footsteps of the TataTeleservices-Virgin Mobile deal, state-owned telecom operator Mahanagar Telephone Nigam (MTNL) has entered into a CDMA franchise agreement with Mumbai -based IOL Netcom.
MTNL, which operates in Delhi and Mumbai, has invited bids for its CDMA operations. IOL Netcom, which emerged as the winner in both circles, can scale up to 2 lakh codes (customers) in each circle, according to the agreement.
“We have GSM as well as CDMA services. However, while our GSM services attract about 1 lakh customers every month, the CDMA growth was a little slow, for which we decided to enter into this model,” MTNL CMD RSP Sinha said.
“We had developed the franchise model even before the Tata-Virgin deal came through. Our project got a little delayed, though,” he added.
“Depending on the response that we get from this venture, we will be able to decide whether we should open more codes for IOL Netcom if required,” Sinha said.
IOL Netcom plans to introduce its IOL Mobile brand within 90 days.
According to a company statement, IOL Netcom will also introduce a variety of value added services. IOL Netcom’s CDMA mobile services will offer multi-play services, comprising mobile, data card, desktop CDMA phone, IPTV and broadband services, among others.
Source: business-standard.com/india/storypage.php?autono=333225
MTNL, which operates in Delhi and Mumbai, has invited bids for its CDMA operations. IOL Netcom, which emerged as the winner in both circles, can scale up to 2 lakh codes (customers) in each circle, according to the agreement.
“We have GSM as well as CDMA services. However, while our GSM services attract about 1 lakh customers every month, the CDMA growth was a little slow, for which we decided to enter into this model,” MTNL CMD RSP Sinha said.
“We had developed the franchise model even before the Tata-Virgin deal came through. Our project got a little delayed, though,” he added.
“Depending on the response that we get from this venture, we will be able to decide whether we should open more codes for IOL Netcom if required,” Sinha said.
IOL Netcom plans to introduce its IOL Mobile brand within 90 days.
According to a company statement, IOL Netcom will also introduce a variety of value added services. IOL Netcom’s CDMA mobile services will offer multi-play services, comprising mobile, data card, desktop CDMA phone, IPTV and broadband services, among others.
Source: business-standard.com/india/storypage.php?autono=333225
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