Virgin launches sub-Rs 2,000 phone

Virgin Mobile has further enhanced its handset portfolio by launching vDesire. The slim vDesire measures 11.5 mm, has chrome finish and claims to have 1000 SMS storage capability.

The phone supports a large internal phonebook with 500 X 5 entries and comes with 65K color screen, FM radio, stereo headset, speaker phone, prepaid connection and lifetime validity at a price point of just Rs 1,699. The handset also allows user’s one-touch access to vbytes, Virgin Mobile's data portal, from where they can download wallpapers, ring tones and games.

Delighted to announce the vDesire phone in India, Deval Parikh, Chief Officer, Handsets, VAS & Procurement, Virgin Mobile India said, "Constant access to social circles is a top priority for youth consumers. The need for style and instant communication has hit the younger generation like never before and SMSing has become an integral part of their lifestyle today. Keeping this in mind, we have introduced the vDesire phone that comes with a harmonious blend of style and features at a price that no other phone offers in this space".

The company which targets the youth segment has claims to have given its handsets a blend of style and features. This includes introduction of a few bundled offers such as vKewl, vBling, vSleek, vTrendy and vSwing.

vKewl has features like video recording, 1.3 megapixel camera, MP3 player, FM radio and is loaded with MMS, speakers and headset and is priced at Rs 3,499.

vBling offers a mirror finished, dual screen, clam shell handset bundled with lifetime validity and a prepaid connection at Rs 2,199 whereas vSleek is an ultra slim phone priced at Rs 3,299 bundled with lifetime validity and a starter user kit.

The colour screen vTrendy is priced at Rs 1,499.