Virgin launches sub-Rs 2,000 phone

Virgin Mobile has further enhanced its handset portfolio by launching vDesire. The slim vDesire measures 11.5 mm, has chrome finish and claims to have 1000 SMS storage capability.

The phone supports a large internal phonebook with 500 X 5 entries and comes with 65K color screen, FM radio, stereo headset, speaker phone, prepaid connection and lifetime validity at a price point of just Rs 1,699. The handset also allows user’s one-touch access to vbytes, Virgin Mobile's data portal, from where they can download wallpapers, ring tones and games.

Delighted to announce the vDesire phone in India, Deval Parikh, Chief Officer, Handsets, VAS & Procurement, Virgin Mobile India said, "Constant access to social circles is a top priority for youth consumers. The need for style and instant communication has hit the younger generation like never before and SMSing has become an integral part of their lifestyle today. Keeping this in mind, we have introduced the vDesire phone that comes with a harmonious blend of style and features at a price that no other phone offers in this space".

The company which targets the youth segment has claims to have given its handsets a blend of style and features. This includes introduction of a few bundled offers such as vKewl, vBling, vSleek, vTrendy and vSwing.

vKewl has features like video recording, 1.3 megapixel camera, MP3 player, FM radio and is loaded with MMS, speakers and headset and is priced at Rs 3,499.

vBling offers a mirror finished, dual screen, clam shell handset bundled with lifetime validity and a prepaid connection at Rs 2,199 whereas vSleek is an ultra slim phone priced at Rs 3,299 bundled with lifetime validity and a starter user kit.

The colour screen vTrendy is priced at Rs 1,499.

Virgin Mobile Unveils vKewl Phone In India

Virgin Mobile surely deserves lots of congratulations for expanding its range of mobile phones, with the launching of its latest addition ‘vKewl’ in the Indian market.

Targeting youth, vKewl comes packed with a 1.3 megapixel camera having video recording capability, an MP3 player, FM radio, MMS, speakers and headsets.

The CDMA-capable phone features vBytes and WAP connection, 1.8-inch display screen with resolution of 176 x 220 pixels , 256 MB flash memory together with 64 MB SRAM.

Mr. M A Madhusudan, Chief Executive Officer, Virgin Mobile India, said, “Mobile phone is a lifestyle device for youth and has become an extension of their personality and entertainment requirements. Keeping this in mind, we have now made facilities such as video recording and 1.3 mega pixel camera more affordable for youth so that they can capture and share impromptu moments spent with their friends and family without hurting their pockets.”

“According to reports, there will be over 50mn new youth subscribers added over the next 3 years in India and we expect to take a good share of this incremental market,” Mr. Madhusudan added.

Moreover, the phone also has a video player, MicroSD card support, a 262K color screen and WAP and MMS support.

It carries lifetime incoming validity and a prepaid connection.

The Virgin ‘vKewl’ is available at just Rs 3,499 in India.