Wednesday, May 20, 2009

QuickPlay Media Powers Virgin Mobile India’s First Unlimited Music Download Service

QuickPlay Media, the premier provider of solutions that manage the business of mobile video, today announced that the company is powering Virgin Mobile India’s first unlimited full-track music download service, at no charge to subscribers. Christened “Vmusic,” the service offers a range of Western and Indian content from leading artists across brands & music labels, such as Sony BMG and Hungama.

“As India’s leading youth-focused mobile service, Virgin Mobile India has consistently set itself apart by providing an attractive range of phones to the world’s fastest growing mobile market,” said Wayne Purboo, president and CEO, QuickPlay Media. “Now, through this collaboration with QuickPlay, VMI will transform their customers’ mobile experience by providing them with access to music from some of the world’s most popular artists. By working with QuickPlay, VMI also ensures seamless expansion of its multimedia services to meet evolving customer preferences.”

Subscribers can download an unlimited amount of full music tracks and play them on the Vmusic application of their vJazz phone. As a bonus, during the first 12 months, customers will receive unlimited music downloads at no charge – absolutely FREE. This service will not attract any subscription, preview or content download charge. Each track will have digital rights management (DRM), managed by QuickPlay’s solution. Consumers will also have access to a catalog of all available music, which enables them to browse for songs and preview selections for up to 20 seconds before downloading.

Deval Parikh, Chief Officer, Handset, VAS & Procurement, Virgin Mobile India comments, “Vmusic is a first in the Indian Telecom industry where it was a challenge to create an integrated and compelling music offering along with pricing innovation. Putting together the Unlimited Full-Music download service at no extra charge to the subscriber for a whole year was a tall order that Virgin Mobile India has achieved. Not only that, we have built-in simplicity & ease of access to the service by adding a one-touch access mechanism on the vJazz phone as well as designed a customized user interface targeted at the Indian youth.”

Complimenting QuickPlay, Deval Parikh, Chief Officer, Handset, VAS & Procurement, Virgin Mobile India added, “We selected QuickPlay because of the company’s proven ability to provide high-quality and customer-friendly mobile media solutions. Always ahead of the curve, our growing customer base wants anytime, anywhere access to the latest music. QuickPlay has delivered an innovative and flexible solution that enables us to satisfy the current demands of our customers.”

The “Vmusic” service is exclusively available on the “vJazz” phone, which has been specially designed by Huawei to provide an optimal music experience. With Vmusic, Virgin Mobile users can now choose from a wide array of up to 100,000 Bollywood, Regional and International chartbusters and download full songs at no charge to the subscriber for one whole year. The Virgin Mobile user can go musical & open up to this latest musical revolution. Whether it is the chance to pump it up with the latest Bollywood hit, go multi-lingual with their pick of regional collections, go spiritual with some music for the soul or shake a leg to some retro tracks. The vJazz user will have it all with vMusic that comes packed with music from all genres.

About QuickPlay Media

QuickPlay Media Inc. is the premier provider of solutions to manage the business of mobile video. Successfully used by the World’s leading communications providers including RIM, Bell and AT&T, QuickPlay provides the fastest and most flexible way for companies to deliver mobile video worth watching. QuickPlay is headquartered in Toronto, with sales offices in London and throughout the US. For more information, please visit

About Virgin Mobile India

Virgin Mobile brand is India’s first national youth-focused mobile service. Virgin Mobile branded services are being offered to the Indian consumers by Tata Teleservices through a brand franchise with Virgin group. Virgin Mobile India facilitates Tata Teleservices with experience and expertise in designing, marketing and servicing of Virgin Mobile branded products for the youth segment. Virgin Mobile services are being supported from 14 offices across India and the current employee strength is more than 500 personnel. While Virgin Mobile branded service can be enjoyed by customers in over 3,20,000 cities, towns and villages across India, the focus on subscriber acquisition so far has been across top 240 cities and is set to extend to more cities by year end. Virgin Mobile branded handsets are available across 45,000 outlets and its top up cards across 75,000 outlets nationally.

In the recently released SAARC Countries Mobile User Survey 2008, Virgin Mobile India has been ranked as No. 1 in Customer Satisfaction. On the overall satisfaction parameters Virgin Mobile scored over 95%. Taking the recent Goa Fest 2009 by storm, Virgin Mobile India bagged 7 Abby awards at India’s most prestigious National Advertising Awards festival! This included 4 silver and 3 bronze Abbys for innovative and distinctive campaigns across Print, Radio, Outdoor and Event. Virgin Mobile India earlier bagged the Silver ‘Effies’ for its creative ideas and market effectiveness of its clutter-breaking campaigns. It has also been rated 15th in the Buzziest Brands of the year Poll 2009 conducted by For more information, please visit

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