NEW DELH,INDIA: Virgin Mobile, India's first nationwide youth focussed mobile service, today announced its new 50 paise STD Local tariff for the prepaid segment.
Customers can now call any number (mobile or landline) across networks, across India at only 50 paise per minute after the initial three minutes of the day.
"Youth are high users of mobile services. This offer will meet their behavioural needs by providing a value proposition on long distance calling," said M A Madhusudan, CEO of Virgin Mobile India.
"This new tariff enjoys special significance given the fact that urban youth have a strong need for STD which comprises around 25 per cent of their outgoing usage but importantly their spends on STD are as high as 50 per cent."
All new customers can avail this new tariff with a new Virgin Mobile connection on purchase of a starter kit priced at Rs 99. Existing subscribers, who wish to migrate to this plan, can also do so.
"Our strategy has been to offer vigour and flexibility that meets the unique needs of urban youth. We launched in India with the 'Get Paid for Incoming' offer and with the launch of New 50 paise STD Local tariff, we are delighted to set yet another benchmark in the telecom industry in less than a year," Madhusudan added.
According to him, this tariff is first of its kind offer in the country and is part of the company's effort to put end to distances across geographies in India.
Comparing to industry he said: "Against the industry norm of providing STD at the rate of Rs 1 per minute at an additional monthly commitment, this new offer will provide the lowest all India STD base tariff offer at the rate of 50 paise per minute with no extra cost or purchase of a pack – a value proposition no other mobile service offers in India currently".
As per Virgin Mobile estimates, commitment to STD packs is not a regular affair for the youth. The new 50 paise STD Local is aimed at targeting this latent need of the youth by giving them the benefit of lowest STD base rates apart from benefits for local calling at no extra cost.
Showing posts with label virgin mobile. Show all posts
Showing posts with label virgin mobile. Show all posts
Tuesday, October 14, 2008
Tuesday, September 9, 2008
Virgin Mobile India Announces Online Shopping Facility
Virgin Mobile India has announced that customers can now buy Virgin Mobile branded products and services online. Customers taking advantage of online shopping will also be offered additional talk time, extra messages as well as other freebies.
Speaking on the launch of their online platform, M. A. Madhusudan, Chief Executive Officer, Virgin Mobile India said, “We are confident that we will receive a positive response on this initiative and are hopeful of acquiring a significant portion of our customer base through our online channel over the next two years.”
For the delivery of the ordered products Virgin Mobile has tied up with Blue Dart.
Process to purchase products online:
Customers would need to visit the Virgin Mobile website (www.virginmobile.in) and select the handset, plan, their free gift and number of their choice
Fill an online application (CAF) form and facilitate the payment by a debit card or credit card
Post the transaction, handsets will be delivered to the customer within 24 - 48 hours and the requisite documents for proof of identity will be collected in person
The connection will get activated post verification
Customers can now log on to virginmobile.in for purchasing Virgin Mobile products and services online.
Speaking on the launch of their online platform, M. A. Madhusudan, Chief Executive Officer, Virgin Mobile India said, “We are confident that we will receive a positive response on this initiative and are hopeful of acquiring a significant portion of our customer base through our online channel over the next two years.”
For the delivery of the ordered products Virgin Mobile has tied up with Blue Dart.
Process to purchase products online:
Customers can now log on to virginmobile.in for purchasing Virgin Mobile products and services online.
Sunday, August 24, 2008
Virgin Mobile Brand In India Belongs To Us, Says Tata Teleservices
An ironic twist to the entire MVNO saga: Tata Teleservices (TTSL) MD Anil Sardana has said that they have exclusive rights over the Virgin brand in India, reports CNBC-TV18. TTSL is claiming the right of first refusal, which allows them to prevent Virgin from tieing up with any other telecom operator. So does this mean that Virgin Mobile cannot apply for an MVNO license without TTSLs approval?
Did Virgin Mobile shoot itself in the foot? Richard Branson had told ET, at the time when the service was launched, that “In another nine months, when the new GSM players start rolling out their services, we would look to offer similar services on GSM as well.” Remember that they have entered India at a time when MVNOs are not legal, and hence done a joint venture with CDMA telco Tata Teleservices. The JV was initially the subject of much scrutiny from competitors and even the government - but the arrangement was deemed legit by those in power.
That debate over Virgin as an MVNO then led to Department of Telecom (DoT) announcing that they’re open to MVNOs in India, and eventually the telecom regulator TRAI announced guidelines for allowing MVNOs in India. No date has been set yet for the final policy, which will be announced by the Department of Telecom. In its present form, we believe the guidelines favour telecom operators, and make it difficult for MVNOs to switch telecom operators anyway. More on that here.
Did Virgin Mobile shoot itself in the foot? Richard Branson had told ET, at the time when the service was launched, that “In another nine months, when the new GSM players start rolling out their services, we would look to offer similar services on GSM as well.” Remember that they have entered India at a time when MVNOs are not legal, and hence done a joint venture with CDMA telco Tata Teleservices. The JV was initially the subject of much scrutiny from competitors and even the government - but the arrangement was deemed legit by those in power.
That debate over Virgin as an MVNO then led to Department of Telecom (DoT) announcing that they’re open to MVNOs in India, and eventually the telecom regulator TRAI announced guidelines for allowing MVNOs in India. No date has been set yet for the final policy, which will be announced by the Department of Telecom. In its present form, we believe the guidelines favour telecom operators, and make it difficult for MVNOs to switch telecom operators anyway. More on that here.
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